Programme infrastructure
Tracking, deal terms and daily desk operations.
- Tracking migration with attribution mapping
- Deal tiers, first-time depositor (FTD) validation and clawback terms
- Daily affiliate desk management
Principal-Led iGaming Affiliate Management
Fractional senior affiliate lead for licensed operators — without the headcount.
I build, run and audit affiliate programmes for licensed casinos, sportsbooks and bingo brands — tracking, deal terms, publisher vetting and compliance.
Reply within one business day · No obligation
At a glance
- Access
- Direct principal access on every deal and escalation
- Markets
- Tier 1, Tier 2
- Engagement
- Fixed-fee diagnostic audits, fractional retainers & performance terms
Debbie Brocklehurst · Principal Consultant
About
Principal-led. Deliberately small.
Ferndale Consulting is run by Debbie Brocklehurst, who has spent her career building and running affiliate programmes for UK and international operators. The client portfolio is deliberately limited: the person who evaluates your programme also runs it — no handovers, no junior desk.
Strict exclusivity — I do not represent direct competitors in the same market
Mutual NDA on request
Platforms
I have worked with all major affiliate tracking software, together with many proprietary platforms.
- NetRefer
- Income Access
- Affilka
- MyAffiliates
- MAP
- Cellxpert
Services
Four services.
Programmes often leak margin through bonus abuse, negative carryover and unvetted traffic. These four services fix that.
Regulated market growth
Grow only where you are licensed.
- Licence-aware publisher targeting, market by market
- Market-specific creative and bonus terms
- Localised promotion compliance
Commercial deal architecture
Protect the margin on every deal.
- CPA (cost-per-acquisition) baselines, hybrids and revenue-share modelling
- Negative carryover and high-roller isolation
- Cross-product margin & baseline protection
Compliance & brand protection
Reduce licence risk across affiliate marketing.
- Ad monitoring and breach detection
- Affiliate KYC (know your customer) and traffic qualification
- ASA/CAP Code compliance and takedown workflow
How we work
Start with the audit. Scale what works.
You don't need to pick a commercial model yet. We start with a short intro call, then a fixed-scope audit — the right engagement follows from what it finds. Every step is agreed in writing before it starts.
Programme audit
A fixed-scope review of tracking, deals, publisher quality and compliance, delivered as prioritised findings and a 90-day action plan.
Fixed fee scoped to programme · 2–3 weeks
Managed programme
I run the affiliate desk end to end: recruitment, deals, compliance and monthly NGR, CPA and risk reporting.
Monthly retainer · after audit
Performance partnership
A reduced retainer plus a share of incremental NGR, measured against the audit baseline. Agreed only once baseline and attribution are signed off.
Retainer + NGR share · by exception
FAQ
Questions operators ask.
Clear answers on licensing, jurisdictional coverage, audit commercials and working arrangements.
Do you work with unlicensed operators?
No. I only work with licensed operators.
Which markets do you cover?
Tier 1, Tier 2 and others. I'll tell you if it isn't a fit.
What do you charge?
Programme audits are fixed-fee, quoted based on affiliate volume and tracking setup. Retainers and hybrid terms are scoped post-audit against clear commercial baselines.
Can you work alongside our in-house team?
Yes. I can own the affiliate desk outright or work with your team on deals, compliance and reporting.
Contact
Get in touch.
Tell me about the programme and I will tell you if I can help.
30-minute call · Mutual NDA available · No obligation